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Many companies send out regular print communications to customers - brochures, new price lists, promotional material, even a Christmas Card. However, these print communications can prove expensive and

Most professionals have experienced at least one cringe-inducing moment after they've hit 'send,' a new survey suggests.

Your email marketing campaign is the number one factor in your marketing plan. Sending your email to the right person is paramount as campaign will not work if you get this wrong.

Email marketing can be an effective online marketing technique if you go about it correctly, and avoid all possibility of spamming. In fact, a recent study conducted by the DMA or Direct Marketing Association shows that in 2008 alone, the ROI of Emails amounted to $45.06 for every dollar spent.

The modern-day drive in marketing, particularly email marketing, is concerned with the implications of the hyper-consumption experiences being identified within an emergent consumer branded the ‘expectation economy’.

Be creative about opt in email marketing and you will find there are a lot of people willing to give you their email address. Especially if you make it worth their while by providing them with something for their time and effort.

The Internet allows email marketers an opportunity like no other. This is the opportunity to reach out to millions of people in a matter of seconds. The response rate on marketing emails is quite high when opt-in email addresses are used.

Legitimate email marketing is a great way to stay in touch with your customers and prospects. It's inexpensive, fast, efficient, and environmentally friendly.

From a marketing standpoint, email was initially primarily used for gaining new customers - often via spam techniques. It has since shifted to promotional and customer relationship marketing.

Successful online business can't be led without email marketing. Many people know that it is very important to have a web site but having a web site is only one step in creating successful online presence.