Email marketing is exploding in popularity among both small and large organizations. Email marketing is one of the most profitable strategies available to the online entrepreneur.
There are now more than 1 BILLION Internet users worldwide -- and 90% of them use email. 70% of users receive opt-in email from online businesses. With numbers like these, you can understand why I'm always stunned to hear about a business that STILL hasn't started to take advantage of email marketing strategies.
Make an announcement or share news
You can make an announcement or share news in your subject line. People want to be the first to find out new things — especially if your site covers a specific industry.
Develop relationships and establish credibility
Sending your subscribers valuable, free information -- such as an authoritative eBook -- will help them get to know and trust you. Once you've established your credibility, you dramatically increase your chances of converting subscribers into lifelong customers.
Encourage repeat visits by announcing regular specials
Once you've started collecting email addresses, you can send your customers and subscribers regular updates letting them know what your specials are.
Follow up with your hottest leads
You can use email to follow up with people you have spoken with personally, but who have not made a purchase. Offer to answer any additional questions they may have, and let them know that you are available to speak with them at their convenience.
Encourage "Send to a Friend" referrals
Email is a great way to encourage referrals because it's easy for people to forward messages to their families, friends, and coworkers. Make sure every newsletter, offer, or eBook you send to your subscribers reminds them that they can forward your message to anyone they think might be interested.
In any business, follow-up is essential for the sake of good customer relationship. Email marketing is no different. Maintaining an efficient follow-up system for your email marketing campaign will ensure that all emails whether previous or current will be well taken care of.
